hi, i’m laura!
your friendly neighborhood
design strategist
I am a master synthesizer, voracious learner and high level systems thinker — drawing on my massive design and strategic reference catalog, and expert storytelling capabilities to provide brands with concrete innovation roadmaps and actionable transformation strategies.
I have a proven track record of creating sustainable and resilient product and brand strategies for Fortune 500 companies. I leverage a unique blend of futures, innovation, and design methods (and unbridled curiosity) to help organizations connect the dots between their customer, their industry, their brand, and their future.
drop a line, anytime: lauraogle@gmail.com
my work
As my work centers around helping organizations develop long-term concepts and strategies my projects are unable to be shared publicly.
But here’s some insight into what I do best: I approach every problem like a puzzle, gathering pieces throughout the process, finding where they fit, and delivering a clear picture — but these aren’t your average 500 piece puzzles, the final image can change based on how it comes together. I use my broad reference set to get a quick 30,000 foot view of the problem then dive into the discovery phase to learn all I can about the industry, the consumer, the brand, and the cultural forces shaping the space. I tailor my approach to every project, using frameworks and methodologies from strategic foresight, innovation strategy, design thinking, and anthropology (and creating my own when needed) to lead to insights that are relevant, specific, and actionable. Then I use those findings to paint a compelling, concrete image of the future and work backwards to show organizations the steps needed to get there.
My superpowers:
Strategic Foresight
I help organizations future proof their brand and products by conducting research that connects consumer behavior, expert insight, signal tracking, and trend analysis to key business initiatives in order to build resilient strategic roadmaps and innovation pipelines.
Consumer Insights
Using generative research methodologies, I collaborate with companies and manage research partners to design, field, report, and present high-quality research projects — identifying unmet consumer needs, market whitespace, and critical opportunities for business and brand growth.
System Design
I connect frameworks, processes, teams, and insights to create resilient, sustainable systems. I use my high ambiguity and uncertainty tolerance to explore the unknown and uncover all the hubs and connections in complex spaces, using them to create more efficient and effective businesses.
work ethos
we/me
Collaboration fuels me. I believe that the best, most equitable work is created when a wide array of perspectives work together towards a solution. I value diversity of thought and the powerful insights that come with leaving one’s bubble.
zoom in, zoom out, repeat
I am highly skilled at toggling between the big picture strategy and the tactical details required for project execution. My adaptability makes me well suited for addressing change within systems.
do good work
I think thoughtful design has the power to make a substantial difference in bettering the lives of people across the globe. I get excited about understanding the innate connection between human needs and design.