ux design
It’s time for art to break out of the white cube…
blob was developed to make art more accessible and personal — allowing users to explore their emotional connection with art without judgement. I spearheaded the UX design process by conducting extensive user research to understand the target audience's needs and desires. Armed with these insights, I crafted lo-fi and high-fi prototypes, which were refined through iterative usability tests. To enhance the user's engagement and create a memorable experience, I created journey maps, developed a design system, and leveraged the 5E framework. The result is an interactive platform that enables users to explore the emotional impact of art, track their moods, and discover their art preferences, culminating in a deeply personal and enlightening encounter with the world of art. Check out the XD blob flow here.
