trend and concept
Future of Fashion
During my time at Athleta I was responsible for crafting the design concept for each season. To start I would research macro-societal shifts around topics covering consumer habits, sustainability, inclusivity, etc. as well as tracking style trends across runway, competitors, and streetwear. Working closely with design leadership and cross functional partners, I compiled the synthesized research into a seasonal trend funnel that demonstrated the core themes and overall vision for the collection. The example below was created for Summer 2020.
