work experience
Design Strategist + Researcher
Lo-Fi Studio | 2019-Present
Provided UX research and design strategy consulting for start-ups and corporations like Coca Cola, Payoneer and Verizon.
Design and execute large-scale international qualitative research projects, utilizing the findings to develop customer personas and strategic product roadmaps.
Conduct employee experience research, designed a change management strategy and developed a implementation plan for a multi-national company with over 70k employees.
Manage cross-functional stakeholders across all levels of my clients’ organizations, creating opportunities for buy in and collaboration.
Using storytelling and graphic design to deliver clear, actionable insights and recommendations for smoother organizational adoption.
Senior Innovation Strategist
John McNeil Studio | 2021-2023
Led research projects and designed innovation pipelines for Fortune 500 companies like Nike and Intuit.
Pitched projects to existing and new clients, defining a clear scope based on preliminary research and close collaboration with client teams — winning accounts that contributed $1.5M in revenue.
Used a bespoke methodological approach combining qualitative research methods, ethnography, human centered design principles, and UX research models to design and execute client research projects.
Delivered insights and recommendations on projects spanning The Future of Payments or Extended Reality to digital product testing, to brand positioning.
Distilled primary and secondary research into innovation strategies that tie to key client initiatives and provide a clear path for managing transformation across innovations horizons.
Transformed research findings into compelling narratives that ground and dimensionalize insights and recommendations to build alignment and buy-in across C-Suite and cross-functional teams.
Concept Designer
Athleta | 2012-2019
Designed and communicated seasonal concepts to inform brand's design and strategic roadmaps.
Used primary and secondary research methods to track signals and trends across key fields including technology, sustainability, and design — and distilling findings into a clear product narrative and strategy that helped the brand grow from $150M to $1B.
Collaborated with marketing, production, design, and leadership teams to develop a product + marketing pipeline to ensure successful concept delivery.
Developed and delivered clear seasonal stories to a diverse set of internal and external stakeholders — connecting brand, product, and partnerships.
education
California College of the Arts
MBA Design Strategy | 2019-2021
Institute for the Future
Foresight Practitioner Training | 2018
Otis College of Art and Design
BFA Fashion Design | 2008-2012
volunteer work
Cosine Collective
Co-Chair | 2019-2021
Organize and facilitate Design Strategy workshops for social good enterprises and nonprofits.
Source, scope, and manage a team of student consultants on semester-long projects for nonprofit partners — including strategy, communication, and design.
Seed Consulting Group
Consultant | 2020-2021
Aided in the creation of an online learning portal for volunteer consultants with educational content based on primary and secondary research of consulting industry standards and best practices.
other skills
Foresight
Completed Foresight Practitioner Training at the Institute for the Future.
Completed Futures Thinking specialization by Coursera.
Helped facilitate a futures workshop with the World Economic Forum.
Illustration
Illustrator comfortable with a wide array of mediums (physical and digital).